**THE JOHN FRIEDA® DESTINATION: STYLE SALON TOUR**

After a great kick off in New York’s Times Square with help from Kourtney Kardashian and Khloé Kardashian Odom, the John Frieda DESTINATION: STYLE Salon Tour is now coming to a city near you!

Now you too can get your hair styled by celebrity stylist and John Frieda® International Creative Consultant Harry Josh at the Destination: Style Salon during a complimentary styling session courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help women achieve the style transformations they strive for.

Each attendee will have the opportunity to:

Check into the tour on FourSquare for the chance to win a full-sized John Frieda® product
Meet with a top John Frieda® stylist, who will dispense styling advice and address each client’s hair issues with targeted John Frieda® solutions
Receive a “hair prescription” from her stylist
Visit interactive color tables and use John Frieda’s iPad color advisor tool to find her perfect shade of Precision Foam Colour, the breakthrough new at-home hair colour delivering salon-caliber precision and shades, from John Frieda®
Get her photo taken in front of the step-and-repeat outside to capture the transformation and share her new look with friends on Facebook

As a longtime leader in prescriptive hair care and breakthrough products developed and used by top stylists, John Frieda® has what you need to achieve true transformation. In addition to Precision Foam Colour, visitors will learn about all the latest styling breakthroughs John Frieda® has to offer. Stylists on the tour will be using the newest innovations from John Frieda® in their stylist sessions, including:

Full Repair: a completely new line designed to address the needs of the style-obsessed woman, protecting and repairing hair exposed to the number one problem in styling, heat damage
Frizz-Ease 3-Day Straight: a coveted salon process—semi-permanent straightening—reborn as an at-home treatment, combining keratin and a patented blend of polymers
Sheer Blonde Go Blonder Controlled Lightening Spray: the holy grail of blonde treatments—gentle, gradual, controlled lightening without brassiness
Luxurious Volume Anytime Volume Refresher: a stylist secret used behind the scenes for years to give flat hair a lift, captured in an easy-to-use spray dry shampoo

John Frieda® Destination: Style Salon Tour featuring Harry Josh and his team of John Frieda® stylists will also be coming to a city near you:

New York — May 13-14
Philadelphia — May 20-21
Miami — May 26-27
Bentonville, AR — June 4
Dallas — June 10-11
Phoenix — June 17-18
Los Angeles — June 24-25
Seattle — June 29-30
Chicago — July 9-10
Minneapolis — July 15-16
Atlanta — July 22-23